As if intuition of the matter weren’t enough, more scientific evidence that we are by nature designed to worship. In a new study, scientists Shachar, Erdem, Cutright and Fitzsimons show that those who are non-religious get their worshipful fix through the secular means of the cult of brands, such as Apple. (see “Brands: The Opiate of the Nonreligious Masses?“) In the current Christian church year calendar we are reading from the prophet Isaiah. Two thousand seven hundred years ago he pointed out to people the absurdity of crafting items out of wood and then being so amazed by their own creation that they ended up turning to them for consolation. We today tend to view humanity as on a continual upward trajectory of enlightenment, and scoff at the foolishness of generations gone by. With our technologies and knowledge today so far beyond even those of a few years ago, it is as though we don’t share even the same nature of those idol worshipers of Isaiah’s time, let alone suffer the remotest chance of being tempted in the same fashion as them.
Branding, corporate style. Tattoos have always been a type of branding, indicating ownership. The corporate world asks you to brand yourself and be owned by them. They promise fulfillment, diversion and endless distraction in return. Does this sound or look like freedom?



Reversing the Decay of London Undone
Saturday, August 20th, 2011Britain’s chief rabbi on the moral disintegration since the 1960’s and how to rebuild
by Jonathan Sacks
It was the same city but it might have been a different planet. At the end of April, the eyes of the world were on London as a dashing prince and a radiant princess, William and Kate, rode in a horse-drawn carriage through streets lined with cheering crowds sharing a mood of joyous celebration. Less than four months later, the world was watching London again as hooded youths ran riot down high streets, smashing windows, looting shops, setting fire to cars, attacking passersby and throwing rocks at the police….more
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